Small Business, eco-friendly
Family/Immigrant Owned | Guided by Spiritual Values
OUR MISSION
Inspired by Love & Truth, we create high-vibrational, premium fashion; 50% of net profits are devoted to uplifting our worldwide family via our other half, uwbf.org™
Our Core ⬇︎ click to discover
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Trnsndntl☆Truth™
Transcendental truth: a deeper understanding arising from the soul's intuition.
Trnsndntl☆Truth™ is our brand's official name!
yoga wthn™
Yoga means union of the soul with Spirit. Discovering our true Self in Spirit requires going within because God (Spirit) is within.
yoga wthn™ is our brand’s tagline.
You'll find it featured across our social media handles, as our primary hashtag, and in select placements on our website and designs.
GOD WTHN™
God (Spirit) is within. Ancient scriptures and deep, mystical poets from east to west speak of the inherent divinity of our soul, which can be discovered in the stillness and peace of meditation. ⤵︎
“I searched for God and found only myself. I searched for myself and found only God.” – Persian poet and Sufi mystic Rumi
"Neither shall they say, Lo here! or, lo there! for, behold, the kingdom of God is within you." – Luke 17:21
"I will put my Spirit within you, and you shall live." – Ezekiel 37:14 (from the old testament)
"Aham Brahmāsmi" (अहम् ब्रह्मास्मि) — This Sanskrit phrase translates to “i am Spirit" – Brihadaranyaka Upanishad
"Look within. Be still. Free from fear and attachment, know the sweet joy of living in the way." – The Dhammapada 2:37 This verse⤴︎, a timeless teaching of the Buddha, describes the journey of discovering the divine essence—or enlightenment—within oneself.
You'll find GOD WTHN™ featured as part of our first collection.
Our Symbol™
Our symbol represents the common thread of Love and Truth that runs through the fabric of our diverse human family. In whatever way you are seeking this Love and Truth within yourself, we humbly salute you, and hope that our symbol serves as a beacon of encouragement on your unique spiritual journey.
Wondering about the inspiration behind our symbol? Each curve and line contains a special significance! ⤵︎
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The outer sphere symbolizes the vast ocean of Spirit which is the backdrop of all creation.
- The four semi-circles represent our individual souls as waves in this Ocean.
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The five rectangular blocks portray the five senses which draw our awareness outward, to the ever-changing scenes of the material world.
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Together, these blocks form a larger rectangle resembling a cinema screen, implying that life is like a cosmic motion picture which obscures our true Self behind a veil of duality.
The symbol serves as a constant reminder on our spiritual journey —
To look within and perceive the Trnsndntl☆Truth™ of our real nature as the ever-peaceful, ever-blissful soul which remains untouched by the cosmic dramedy of light and shadow, good and evil, pain and pleasure, sorrow and joy.
Through meditation, we become increasingly attuned to this sacred space within ourselves, and we are then able to honor the divine spark in all beings.
Our motto: "to thine own Self be true"
Is a gentle whisper of encouragement to live in alignment with our true Self, the soul…
…by embracing authenticity and balanced living.
…by cultivating inner peace, purpose, and joy.
…by honoring the unique spark of divinity within us and in all beings.
It guides and inspires everything we do at Trnsndntl☆Truth,™ and we hope it empowers you too!
Coming soon to our 'Echoes of Wisdom' Quotes Collection!
uwbf.org™
Welcome to our other half:
Universal Well-Being Foundation™
uwbf.org ↩︎
Dedicated to ♡
Dedicated to our beloved
Gurudeva, Paramahansa Yogananda
Founder of Self-Realization Fellowship, 1920
Whose divine teachings on the Kriya Yoga science of the soul are a boundless source of guidance, love and inspiration in our lives.
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We'd also like to extend a special thanks to our dear family, friends, and every soul we’ve had the privilege of connecting with. We learn so much from you all!
(ॐ)
Peace ♡
MEET THE TEAM
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Our story ⌣
2014: Leo attempts to meditate for the first time, and the words ‘Transcendental-T’ appear on the screen of his mind. The initial spark of inspiration gradually evolves into a therapeutic hobby at a time in life when he is trying to find his true self. He works on Trnsndntl Truth™ in his spare time, and the concept grows as he grows.
2019: Leo meets his wife and soul mate, Becca. On their first date, Leo shyly and proudly shares photos of some t-shirts he is designing, and she instantly falls in love with them. (She also falls in love with him).
During this time, Becca gets to know Leo’s brother, Arsen. The three of them share a close connection, which blossoms into a desire to create something meaningful together.
2023: Leo, Becca, and Arsen try to get Trnsndntl Truth™ off the ground, but the timing isn’t right. More focus is needed on developing their inner selves, letting go of limiting beliefs, and creating positive routines and habits.
2024: As they minimize the inner and outer distractions of life, they gain the confidence and clarity needed to bring their ideas into manifestation. They work on a plan to launch Trnsndntl Truth™ as a spiritual business – founded upon the universal values of Love, Truth and service to all. They make an intuitively heartfelt decision to dedicate half of all profits to their sister organization, uwbf.org.
Current: Trnsndntl Truth™ continues to evolve alongside Leo, Becca and Arsen’s ongoing journey of self-discovery. This brand is a reflection of the light, inspiration and positivity that they wish to share with the world.

Leo. Beekeep
Founder | Creator | President
"I started Trnsndntl☆Truth™ because I love to create; spread positivity and joy; and inspire others to stay true to their higher Self."
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Leo's background story:
Leo was born in Odesa, Ukraine, and moved to the United States with his parents and brother Arsen when he was almost two years old. They lived in Queens, New York, for a little while, and then settled in New Jersey. Growing up, he was passionate about basketball, comedy, film, and fashion.
Personal and family challenges, coupled with a deep-seated sensitivity propelled him on an inner journey of truth-seeking. As he became more in tune with his true self, he gradually gained the confidence to trust his ideas and intuition. His favorite therapeutic pastime is creating and designing; over the span of a decade, it eventually metamorphosed into our spiritual fashion brand.
What had the biggest impact in your life?
1) Reuniting in this life with my soulmate, wife, and best friend, Becca.
2) Discovering the teachings of Paramahansa Yogananda via the Self-Realization Fellowship Lessons.
Leo’s interests and hobbies:
Enjoys:
- Creating
- Cooking
- Spending time in nature
- Connecting with other souls
- Spiritual studies and meditation
Some of my favorite films:
- Interstellar
- The Green Mile
- Life Is Beautiful
- The Reluctant Saint
- Arrival
Favorite doc. films:
- "I Am" by Tom Shadyac
- "Awake: The Life of Yogananda"
- "The Great Year" by Robert Ballo
- "The Kindness Within: A Journey to Freedom"
Favorite books:
- "Autobiography of a Yogi" by Paramahansa Yogananda
- "The Holy Science" by Swami Sri Yukteswar
- "INNER PEACE: How to Be Calmly Active and Actively Calm" by Paramahansa Yogananda
If you are reading this..
“If you are reading this, I would encourage you to stay true to yourself, and keep on keeping on. There is inherent beauty in each moment; and inherent goodness in all beings.” – Leo

Becca Beekeep
Co-Founder | Co-Creator
“I am most passionate about the 50% of Trnsndntl☆Truth™ which we give back to our world family. I am eager to share our prosperity with the children at uwbf.org; to help them have the abundant, bright, hopeful future they deserve.”
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Becca’s background story:
Becca currently lives in New Jersey with her husband, best friend, and business partner, Leo. She works full-time for an Early Intervention program based in NYC, and enjoys working on Trnsndntl Truth™ in the evenings and weekends. As someone who has always been a big dreamer, she embraces the journey of starting from humble beginnings, setting ambitious goals, and working diligently to achieve them. She is very passionate about giving back and using her success as a means of helping others, with a special focus on supporting young children who face challenges or lack opportunities.
What had the biggest impact in your life?
[Same 2 things as Leo 🙂]
1. Reuniting in this life with my soulmate, husband, and best friend, Leo.
2. Discovering the teachings of Paramahansa Yogananda via the Self-Realization Fellowship Lessons.
Becca’s interests and hobbies:
Enjoys:
- Meditation and spiritual study
- Reading and writing (especially poetry!)
- Cooking healthy plant-based food
- Spending time in nature
- Hatha yoga
- Playing devotional chants on my harmonium
Favorite Books:
- “Autobiography of a Yogi” by Paramahansa Yogananda
- “Songs of the Soul” by Paramahansa Yogananda
Some of my favorite poems:
- “A Tear and a Smile” by Khalil Gibran
- “A Psalm of Life” by Henry Wadsworth Longfellow
- “i carry your heart with me” by E.E. Cummings
- “Sonnet 29” by William Shakespeare
If you are reading this..
“If you are reading this, I would encourage you to listen to the inner whispers of your soul. You may find your true purpose when you least expect it.” – Becca

Arsen
Co-Founder | Advisory Partner
“I hope that everyone who comes across Trnsndntl☆Truth™ feels valued, understood and seen. Every being deserves to be given a fair chance, to be treated with kindness, to have someone who believes in them no matter what.”
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Arsen’s background story:
Arsen moved to the United States from Ukraine with his parents and brother Leo when he was almost 7 years old. From a young age, life had many challenges in store for him. Through the difficult, confusing and often painful experiences, he gradually discovered what he needed to truly heal, grow and open up to his full potential.
He continues to rediscover himself, embracing new methods of self-healing and finding joy in life. As a freelance film and video director/editor, he enjoys working on diverse projects that help others share their art and perspective with the world. In addition, Trnsndntl Truth™ provides a meaningful outlet for him to apply the diverse skill set he’s developed over the years. With big dreams of success, he endeavors to create hope, healing, and prosperity for himself, his loved ones, and those in need.
Arsen’s interests and hobbies:
Enjoys:
- Golfing
- Cooking vegan food
- Watching meaningful films & documentaries
- Moderate jogging & other forms of exercise
- Studying various things to empower myself
Favorite directors:
- Martin Scorsese
- Christopher Nolan
- Steven Spielberg
If you are reading this..
“If you are reading this, I would encourage you to continue working toward your dreams even if it takes 10x longer than you expect it. With perseverance, your challenges will someday become the foundation for your success, and you will also be able to help others who are struggling.” – Arsen